4/0: (Four over zero) Four-color printing on front, no
printing on back.
4/1: (Four over one) four-color printing on front, black printing only on
back.
4/4: (Four over four) four-color printing on both sides.
4-color-process: The process of combining four basic colors to create a printed
color picture or colors composed from the basic four colors (cyan, magenta,
yellow and black).
8, 16 & 24-bit Graphics: A unit of measure that indicates the number
of colors displayed. An 8-bit video card is capable of displaying 256 colors
out of a palette of 16.7 million colors. A 16-bit video card is capable of
displaying over 64,000 colors out of a palette of 16.7 million colors. A 24-bit
video card is capable of displaying 16.7 million colors, which is approximately
what the human eye can see. Increasing VRAM on a graphics card will increase
the number of colors you can see and also increase the resolution (the amount
of pixels) as well.
8 & 16-bit Audio: A unit of measure that indicates the resolution of
a digitized sound sample. The higher the resolution, the better the audio
fidelity. Audio that is digitized using 8 bits of resolution is slightly better
in fidelity than normal AM radio. 16-bit audio is the standard used for standard
audio compact discs (CD-DA).
Access Time: Length of time required for a hard disk, CD-ROM drive or other
similar device to find the data stored on it. Generally measured in milliseconds
(ms).
Accordion fold: Bindery term for two or more parallel folds which open like
an accordion.
Alteration: Change in copy of specifications after production has begun.
Analog: The method in which data (usually audio or video) is recorded. An
analog signal is an electronic signal that is defined by means of a steady
flow of electric current that is modulated to different frequencies, voltages
and amplitudes. Examples of analog devices are your television, VCR and cassette
recorders.
Aqueous coating: A water-based protective coating used in printing.
Authoring Software: A software package that allows a user to create interactive
media and multimedia presentations.
Automated Clearing House (ACH): One of a series of highly reliable nationwide
electronic funds transfer systems governed by operating rules which provide
for the interbank clearing of electronic payments for participating financial
institutions.
Back-end processes: Computing applications running and using data stored
on large mainframe computers and other legacy computers or servers.
Barcode: A printed code that corresponds to a specific location(s) on a LaserDisc.
A barcode scanner reads the code and allows you to locate and play any image
or sequence on the disk.
Roll fold/barrel fold: A method of folding so that, starting from the end,
each panel folds in like a barrel.
Basis weight: Weight in pounds of a ream of paper cut to the basic size for
its grade.
Bind or binding: To fasten sheets or signatures with wire, thread, glue or
by other means.
Bindery: The finishing department of a print shop or firm specializing in
finishing printed products.
Bleed: Printing that goes to the edge of the sheet after trimming.
Bleed, Full Bleed: Printed colors that run all the way to the edge of a sheet
are referred to as bleeds. We ask that you allow an eighth-inch for bleed
on all items.
Blueline: A blue photographic proof used to check position of all image elements.
BOM(Bill of Material):Document listing each material component needed to
produce product.
Break for color: Also known as a color break. To separate mechanically or
by software the parts to be printed in different colors.
Brightness: The brilliance or reflectance of paper.
Brilliant Box: See Dual Jewel Case
BTS (Break the Seal):Label with printed licensing information used to seal
product.
Bulk pack: Boxing printed product without wrapping or banding.
Burn: Exposing a printing plate to high intensity light or placing an image
on a printing plate by light.
Butt: Joining images without overlapping.
Caliper: Paper thickness in thousandths of an inch.
Camera-ready copy: Print-ready mechanical art.
Candy box: Printed or unprinted box with flip top. Can hold variety of different
objects.
Card stock: A stiff or rigid paper stock. Card (also referred to as cover)
stock is often used for postcards, magazine covers and other items which require
rigidity. Card stock is usually described by a point size, which states the
thickness of the sheet in 1000ths of inches (0.001"). For example, 10-point
card is 0.010" thick. Card stock can also be described by pound weights.
Standard US pound (#) weight is determined as the weight of 500 20" x
26" sheets. (Text stock is measured differently than card and assumes
500 sheets of 25" x 38" to determine pound weight).
Cast coated: Coated paper with a high-gloss reflective finish.
CD-DA: Compact Disc Digital Audio, or CD-DA, contains musical or audio information
that is encoded digitally. CD-DA is the standard format used by the music
industry. The standard used for CD-DA is known as Red Book, based on the standards
published by Philips and Sony.
CD+G: Compact Disc plus Graphics is a format which includes limited video
graphics capabilities in a CD-DA format. Mostly used in Karoke (sing-along)
devices.
CD-I: Developed by Philips, Compact Disc-Interactive is a compact disc stand-alone
(set top) system that connects to a standard TV. This system was designed
for the home user interested in multimedia entertainment, but who does not
want to invest in a multimedia computer. CD-i is capable of storing 19 hours
of audio, 7,500 still images and 72 minutes of full screen/full motion video
(MPEG) in a standard CD format. The standard used for CD-i is known as Green
Book. CD-i devices are also capable of playing CD-DA, CD+G, Photo CD and Video
CDs.
CD-ROM: Compact Disc-Read Only Memory is a laser-encoded optical memory storage
medium on which digital data is stored. CD-ROM is the basis for many existing
CD formats, using the same CLV spiral concept as computer audio discs. Newer
CD-ROMs hold about 650mb of data, sound, and limited stills and motion video.
A CD-ROM player will typically play CD-DA discs, but a CD-DA player will not
play CD-ROMs. The standard used for most CD-ROM formats is known as Yellow
Book, based on the standard published by Philips.
CD-ROM XA: CD-ROM Extended Architecture is a hybrid format that combines
CD-ROM and CD-i capabilities to allow interleaved compressed sound and graphics.
CD-ROM XA is the basis for Kodak's Photo CD format.
C1S: A trade acronym for Coated 1 (one) Side. Typically a card/cover weight,
C1S is commonly used for postcards and business cards. The lack of coating
makes writing on the uncoated side much easier.
CMYK: An acronym for the four-color process printing: cyan, magenta, yellow
and black. The four inks are used to create all colors.
Coated Paper: Paper is coated to enhance quality and printability. This allows
the paper to be printed with a low dot gain, or ink absorption, assuring that
the ink doesn't run or spread and cause blurriness or lack of contrast. Can
have matte, dull, satin, or gloss finishes.
CODEC: (Compressor/Decompressor) An algorithm or scheme used when recording
digital video. Many CODEC schemes are available, depending on image quality
and file size.
Collate: A finishing term for gathering paper in a precise order.
Color bar: A quality control term regarding the spots of ink color on the
tail of a sheet.
Color matching system: A system of formulated ink colors used for communicating
color.
Color separations: The process of preparing artwork, photographs, transparencies,
or computer generated art for printing by separating into the four primary
printing colors.
Composite film: Combining two or more images on one or more pieces of film
Contrast: The tonal change in color from light to dark.
Cookie: an HTTP header that consists of a text-only string that gets entered
into the memory of your browser. This string contains the domain, path, lifetime,
and value of a variable that you set. If the lifetime of this variable is
longer than the time the user spends at your site, then this string is saved
to file for future reference.
Copy: Any furnished material or discs used in the production of a printed
product.
Cover paper: A heavy printing paper used to cover books, make presentation
folders, etc.
Crop: To cut off parts of a picture or image.
Crop marks: Printed lines showing where to trim a printed sheet.
Crossover: Printing across the gutter or from one page to the facing page
of a publication.
Densitometer: A quality control device to measure the density of printing
ink.
Density: The degree of color or darkness of an image or photograph.
Die: Metal rule or imaged block used to cut or place an image on paper in
the finishing process.
Die cutting: Curing images in or out of paper.
Digital: The method in which data (usually computer data or audio CDs) is
recorded. A digital signal is an electronic signal that is defined by a series
of binary numbers (0's and 1's). Common digital devices are the audio CD player
and the computer.
Digital cash: An electronic replacement for cash.
Digital certificate: An electronic document, issued by a certificate authority,
used to establish a company's identity by verifying its public key.
Domain naming service (DNS): This is the network service responsible for
converting numeric IP addresses into text-based names. See also IP address.
Dot: An element of halftones. Using a loupe you will see that printed pictures
are made of many dots.
Dot gain or spread: A term used to explain the difference in size between
the dot on film vs paper. Caused by multiple generations of an image (film
to plate to blanket to paper). Also caused by absorption of ink into paper,
which can change image quality.
Double burn: Exposing a plate to multiple images.
DPI: Dots per inch. We ask that all images be saved at 300 dpi. (We also
prefer dpi over dots per centimeter.)
Draw-down: A sample of ink and paper used to evaluate ink colors.
Drop-out: Portions of artwork that do not print.
Dual Jewel Case: Plastic case that holds 2 CDs, front and backliner. Offers
automated assembly.
Dummy: A rough layout of a printed piece showing position and finished size.
DVD-ROM: DVD-ROM, is a new high capacity, high throughput read-only optical-disc
format that can be used as a general purpose computer storage device. The
DVD-ROM format can be used for a wide variety of purposes within a personal
computer environment. A number of vendors are currently offering DVD-ROM drives,
and MPEG-2 playback boards that can be used to play DVD-Video titles on DVD-ROM
enabled personal computers.
Duotone: A halftone picture made up of two printed colors.
Dylux: Photographic paper made by DuPont and used for bluelines.
Electronic Data Interchange: The electronic exchange of business documents
(such as purchase orders, quotations, bills of lading, and invoices) between
companies' computer applications in a standardized form. EDI systems are primarily
used by companies wanting to communicate with their suppliers.
Emboss: Pressing an image into paper so that it will create a raised relief.
Emulsion: Light sensitive coating found on printing plates and film.
Extranet: Two or more Intranets connected using TCP/IP; also called shared
nets.
File Transfer Protocol (FTP): The protocol used for file transfers between
file servers and client computers on the Internet. Depending on your software,
you can select files one by one and upload or download them, or you can create
a list of files and transfer them as a batch.
Firewalls: Firewalls implement access controls based on the contents of the
packets of data that are transmitted between two parties or devices on the
network. By providing a single point of control for security on a network,
firewalls can provide protection against attacks on individual protocols or
applications, and can be effective in protecting against spoofing. Firewalls
cannot provide privacy or authentication, nor can they protect a network against
viruses.
Flood: To cover a printed page with ink, varnish, or plastic coating in its
entirety.
Flop: The reverse side of an image.
Front-end processes: Computer applications running on client computers connected
to servers or legacy mainframe computers
FTP (File transfer protocol): Process in which electronic media is transferred.
Often used to send CD label art and print artwork.
Fulfillment sleeve: 5 x 7-1/2 CD sleeve printed holds 2 CDs. Not automated.
Gang: Getting the most out of a printing press by using the maximum sheet
size to print multiple images or jobs on the same sheet. A way to save money.
Gang Run: Printing more than one job on the same press at the same time.
Generation: Stages of reproduction from original copy. A first generation
reproduction yields the best quality.
Gloss: A shiny coating on a paper that allows very little ink absorption,
or dot gain, and offer excellent color definition and contrast.
Grain: The direction in which the paper fiber lies.
Gloss: A shiny coating on a paper that allows very little ink absorption,
or dot gain, and offers excellent color definition and contrast.
Halftones: Photographs and illustrations usually require varying degrees
of ink density for accurate representation. A film that provides this variable
density output is referred to as a halftone. A halftone is no different than
a single color scan. However, common usage refers to a single color image
as a halftone, while a process color image is called a separation. Each of
the independent colors in a set of CMYK films is in fact a halftone.
Hard copy: The output of a computer printer, or typed text sent for typesetting.
Hickey: Reoccurring unplanned spots that appear in the printed image from
dust, lint or dried ink.
High-bulk paper: A paper made thicker than its standard basis weight.
HyperText Markup Language (HTML): A standard set of codes used to define Web
documents. The browser on the user's computer looks at the HTML to determine
how the text, graphics and other multimedia elements should be displayed.
HyperText Transfer Protocol (HTTP): This protocol determines how an HTML file
is transferred from server to client on the World Wide Web.
Image area: Portion of paper on which ink can appear.
Imagesetter: An extremely high-quality printer that can output to film.
Imposition: Positioning printed pages so they will fold in the proper order.
Impression: Putting an image on paper.
Intranet: An internal TCP/IP network used for sharing information within the
corporation.
Internet:This protocol that works on the network layer to provide an address
space for internetworks, and to handle the routing of packets across an internetwork.
IP address: A numeric address that identifies a computer on the network.
Jewel case: Plastic case that holds one CD, frontliner and backliner. Offers
automated assembly.
JPEG: JPEG is the standard adopted by the Joint Photographic Experts Group
for compression and decompression of digital images and, more recently, video.
Keylines: Lines on mechanical art that show position of photographs or illustrations
Knockout: When type or line art is to be printed over a photograph or other
variable color background, the best way to produce a consistent color is to
first "reverse" the type or artwork out of the background, then
drop in the desired color. This process is referred to as knocking out, and
we use this process mainly when we create film positives for CD silk-screening.
Laminate: To cover with clear plastic film, to bond or glue one surface to
another.
Line screen: Lines per inch, used to create the printing film and plates.
Higher line screens allow for more detail. Newsprint, for example, is commonly
printed at 85 line screen. We print most of our paper products at 150 line
screen (although some, such as high-run magazines, are printed at 133.) CDs
are printed at 100 or 133 screens.
Lines per inch: The number of rows of dots per inch in a halftone.
Loupe: A magnifying glass used to review a printed image, plate and position
film.
Magenta: Process color.
Make-ready: All the activities required to prepare a press for printing.
Matchprint: Trade name for 3M integral color proof.
MIDI: An acronym for Musical Instrument Digital Interface, MIDI is a international
industry specification for control of digital audio devices and musical instruments.
Moire: Occurs when screen angles are wrong, causing odd patterns in photographs.
Multimedia: Combination of different communication tools such as text, graphics,
sound and video. When used together, these assets create a highly versatile
teaching tool that helps a broad spectrum of students to learn.
Negative: The image on film that makes the white areas of originals black
and black areas white.
Offset Lithography: A printing process based on the principal that oil and
water do not mix. A thin aluminum plate is imaged using film or laser light.
The resulting image left on the emulsion is olephilic (oil loving). The bare
aluminum is hydrophilic (water loving). Fountain solution is mostly water,
and ink is oil based. The two are kept in balance to produce a clean image
which is offset or transferred to a compressible rubber blanket before the
image is transferred directly to the paper or other substrate.
Offset paper: Term for uncoated book paper.
Offsetting: Using an intermediate surface used to transfer ink. Also, an
unpleasant happening when the images of freshly printed sheets transfer images
to each other.
Opacity: The amount of show-through on a printed sheet. The more opacity
or the thicker the paper, the less show-through. (The thicker or heavier the
paper, the higher the cost.)
Overrun or overs: Copies printed in excess of the specified quantity. (Printing
trade terms allow for + - 10 % to represent a completed order.)
Overwrap: Plastic film, wrapped around product with tear strip.
Panel: The front and back of a page is considered one panel. Commonly used
when referring to brochures, cards and folders.
Pantone Matching System, or PMS: The most popular color-matching system in
the printing industry. PMS colors are defined by numbers. (PMS 185, for example,
is a very common bright red). Pantone, PMS and the Pantone Matching System
are trademarks of Pantone, Inc.
Paper Grade: A somewhat subjective means of rating papers using opacity,
brightness, finish and formation. Premium, #1, #2, #3, #4 and #5 are examples.
Perfect bind: A type of binding that glues the edge of sheets to a cover
like a telephone book, Microsoft software manual, or Country Living Magazine.
Perfect Bound: Binding procedure where adjacent pages are stacked together,
the spine edge is glued, and then a cover is glued onto the spine.
Perfecting press: A sheet-fed printing press that prints both sides of a
sheet at one time through. the press.
Picking: Printers' nightmare that occurs as the surface of a sheet lifts
off during printing. Generally a paper manufacturer's quality-control problem
Plate gap: Gripper space. The area where the grippers hold the sheet as it
passes through the press.
PMS: The abbreviated name of the Pantone Color Matching System.
Point: For paper, a unit of thickness equaling 1/1000 inch. For typesetting,
a unit of height equaling 1/72 inch.
Poster Fold: This is when a CD booklet folds out like a poster, instead of
like a barrel-fold strip or a bound booklet. Below is a diagram of an eight-panel
poster fold.
Pressure-sensitive paper: Paper material with self-sticking adhesive covered
by a backing sheet.
Private Key: A key used to encrypt a message but kept private to the originator.
Process colors: Each of the following are one of the standard process colors:
cyan (blue), magenta (process red), yellow (process yellow) and black (process
black).
Public Key: The key used by a message's recipient to decrypt a message; can
be divulged to as large an extent as is necessary or convenient
Quick sleeve: 5x5 printed sleeve. Holds 1 CD. Offers automated assembly.
Reflective Art: Original material that reflects light. Examples are photographic
prints, drawings and printed material. The opposite is a transparency.
Registration: The positioning of the process colors so they combine in the
correct locations with the correct densities. (If the registration of a printed
material is "off," you might see a yellow or magenta line outside
an image. This is common in newspaper printing -- you can usually find examples
of off registration in color comics pages.)
Register marks: Cross-hair lines or marks on film, plates and paper that
guide strippers, platemakers, pressmen and bindery personnel in processing
a print order from start to finish.
Reverse: The opposite of what you see. Printing the background of an image.
For example; type your name on a piece of paper. The reverse of this would
be a black piece of paper with a white name.
RGB: Acronym for red, green and blue, the color system used in TV and computer
monitors to create all colors. RGB is similar to the CMYK used in process
printing in that all colors, but it is not exact. A color that looks bright
red on the computer screen might not look so bright once it is printed. This
is why we recommend Iris color proofs be made if you're not sure what the
colors will look like. While CMYK is a subtractive color (100% of each color
makes black), RGB is additive, which means 100% saturation of each color makes
white.
Routing: Document listing resources, machine and/or man-hours needed to produce
product.
Saddle stitch (or side-staple): Binding procedure in which a catalog or magazine
is bound by staples in the center of the page spreads, then folded in half.
Scanner: Device used to make color separations, halftones, duo tones and
tri tones. Also a device used to scan art, pictures or drawings in desktop
publishing.
Schematic: Production drawing that shows the order in which the components
are assembled.
Score: A shallow crease where a sheet of paper will be folded (such as on
greeting cards). This keeps the ink (and paper) from cracking at the edge
of the fold.
Screen angles: Frequently a desktop publisher's nightmare. The angles at
which halftone, duo tones, tri tones, and color separation printing films
are placed to make them look right.
Self-cover: Using the same paper as the text for the cover.
Color separations: A full-color image is broken down - or separated - into
the process colors: cyan, magenta, yellow and black. For four-color work,
we output a sheet of film for each of the process colors, and the four sheets
together are called separations.
Show-through: Printing on one side of a sheet that can be seen on the other
side of the sheet.
Shrink-wrap: Plastic film, heated to form tightly around product as protective
coating
Side stitch: Binding by stapling along one side of a sheet.
Signature: A sheet of printed pages which, when folded, become a part of
a book or publication.
Silk screen: Process of printing on a CD.
Skid: A pallet used for a pile of cut sheets.
Specifications: A precise description of a print order.
Spine: The binding edge of a book or publication.
Spoilage: Planned paper waste for all printing operations.
Spot varnish: Varnish used to highlight a specific part of the printed sheet.
SSL (Secure Sockets Layer):The protocol that provides authentication for
servers and browsers, as well as confidentiality and data integrity for communications
between a Web server and browser.
Step-and-repeat: A procedure for placing the same image on plates in multiple
places.
Stock or substrate: The material to be printed.
Stripping: Process of assembling and combining film and/or negatives to create
the final 4 pieces of film used for process printing.
TCP/IP Protocols:These protocols define how data is subdivided into packets
for transmission, and how applications can transfer files and send electronic
mail.
Text stock: A paper stock used for sell sheets, CD booklets, magazine pages
and other printing where the stiffness of card stock is not required. Text
stock is categorized by pound weights. Standard U.S. text pound (#) weight
is determined by the weight of 500, 25" x 38" sheets. For example;
500 sheets of 80 # text stock, cut 25" x 38" would weigh 80 pounds.
(Card stock is measured differently than text and assumes 500 sheets of 20"
x 26" to determine pound weight).
Tints: A shade of a single color or combined colors.
Transparency: The opposite of reflective art, transparencies include slides
and anything else that allows light to pass through rather than reflect off.
Trap or trapping: When two different-colored areas are butted against each
other on a page, a small white or other color gap, known as the trap space,
can sometimes appear if the films and plates are in perfect register. To avoid
these gaps, an overlap is sometimes created. The color of the overlap is selected
to minimize the visual effect of the overlap, yet fill the trap space. This
process is known as trapping.
Trim marks: Similar to crop or register marks. These marks show where to
trim the printed sheet.
Trim size: The final size of one printed image after the last trim is made.
Turnkey Product: Finished product that includes multiple products and/or
services.
Tyvek Sleeve: CD sleeve made from durable material that will not easily tear.
Similar to paper sleeve in look.
Uncoated: A paper stock, such as copier paper, that has no coating and allows
ink absorption (dot gain) during the printing process. Uncoated is less expensive
than coated stock and is often used to reduce costs on jobs where quality
is not the primary concern.
Uniform Resource Locator (URL): The means for identifying a resource on the
Internet. A URL begins with the name of the protocol needed to get the data
from the server, followed by the text name of the resource. A URL can include
the IP address of a resource in lieu of the text name.
Number Up: Printing two or three up means printing multiple copies of the
same image on the same sheet.
UV coating: Liquid laminate bonded and cured with ultraviolet light. Environmentally
friendly.
Varnish: A clear liquid applied to printed surfaces for looks and protection.
(UV coating looks better.)
Vignette halftone: A halftone whose background gradually fades to white.
Wallet: A helper application for a Web browser used to pass an encrypted
credit card number from a buyer, through the sales merchant, and on to the
server maintained by the credit company for authentication and approval.
Waste: A term for planned spoilage.
Watermark: A distinctive design created in paper at the time of manufacture
that can be easily seen by holding the paper up to a light.
Web: A roll of printing paper.
Web browser: A software program that allows you to connect with network servers
in order to access HTML documents and their associated media files and to
follow links from document to document, or page to page. The server may be
on a private network or the Internet. Helper applications (such as a wallet)
can be incorporated with the browser to handle special file types and applications.
Web press: The name of a type of presses that print from rolls of paper.
Wire-O binding: A method of wire binding books along the binding edge that
will allow the book to lay flat using double loops. A bindery trade name for
mechanical binding using double loops of wire through a hole.
With the grain: Folding or feeding paper into the press or folder parallel
to the grain of the paper.